, 1. Aufl. 2024, 200 Seiten, Sch\u00e4ffer-Poeschel, ISBN 978-3-7910-6264-8, 29,99 Euro<\/strong><\/p>\n\n\n\nMenschen an einem digitalen Ort zusammenbringen, damit sie sich unabh\u00e4ngig von Zeit und Raum austauschen k\u00f6nnen: Der Grundgedanke von Social Media war einfach sch\u00f6n. Doch heute bestehen Feeds nicht mehr aus den Beitr\u00e4gen von Bekannten, sondern aus Content-Pieces, aus Werbung und Empfehlungen. Die Idee des aktiven Austausches ist durch algorithmische Filter, durch KI-Content, durch passives Entertainment, durch polarisierende Inhalte erodiert. Dies bedeutet das Ende von Social Media. Zumindest so wie wir sie kannten. Doch wo ist das \u201eSocial\u201c geblieben?<\/p>\n\n\n\n
Der Kommunikationsexperte Dominik Ruisinger zeigt in seinem Buch \u201eDas Ende von Social Media\u201c auf, was auf die Branche zukommt. Es erz\u00e4hlt die Geschichten, die dazu gef\u00fchrt haben, dass unsere Freunde nichts mehr wert sind, warum Algorithmen und KI deren Inhalte ersetzt haben, dass Social Media fast nur noch im Privaten, in geschlossenen R\u00e4umen stattfindet, w\u00e4hrend sich die meisten Social Networks und Plattformen zu Entertainment-Plattformen mit optionalem Dialog-Anschluss entwickelt haben. Auch schildert Ruisinger, wie m\u00fchsam aufgebaute Seiten, Netzwerke und Gruppen durch Automatisierungsprozesse an Relevanz und Sichtbarkeit einb\u00fc\u00dfen und k\u00fcnstlich generierte Inhalte die Feeds fluten k\u00f6nnten.<\/p>\n\n\n\n
Ein wichtiges Buch, gerade auch in Bezug auf die aufkommenden Macht der K\u00fcnstlichen Intelligenz.<\/p>\n\n\n\n
Schaeffer Poeschel\/RM<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Warum wir digitale Netzwerke neu denken m\u00fcssen Dominik Ruisinger, 1. Aufl. 2024, 200 Seiten, Sch\u00e4ffer-Poeschel, ISBN 978-3-7910-6264-8, 29,99 Euro Menschen [Mehr …]<\/a><\/p>\n<\/div>","protected":false},"author":4,"featured_media":1326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,71],"tags":[154,156,155,141,152],"class_list":{"0":"post-1324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empfehlenswerte-buecher","8":"category-news","9":"tag-buchbesprechung","10":"tag-digitale-netztwerke","11":"tag-dominik-ruisinger","12":"tag-rm-communication","13":"tag-social-media"},"yoast_head":"\nDas Ende von Social Media - RM-Communication<\/title>\n<meta name=\"description\" content=\"Das Ende von Social Media - Warum wir digitale Netzwerke neu denken m\u00fcssen | von Dominik Ruisinger, Verlag Sch\u00e4ffer Poeschel, ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rm-communication.de\/home\/2026\/04\/14\/das-ende-von-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das Ende von Social Media - 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