{"id":794,"date":"2016-12-10T14:40:03","date_gmt":"2016-12-10T12:40:03","guid":{"rendered":"http:\/\/www.rm-communication.de\/home\/?p=794"},"modified":"2020-10-22T17:36:56","modified_gmt":"2020-10-22T15:36:56","slug":"schau-mir-in-die-augen-kleines","status":"publish","type":"post","link":"https:\/\/www.rm-communication.de\/home\/2016\/12\/10\/schau-mir-in-die-augen-kleines\/","title":{"rendered":"Schau mir in die Augen Kleines"},"content":{"rendered":"<p><strong>Sch\u00fctte, O., Konstanz 2016, UVK Verlagsgesellschaft mbH, 3. Aufl., 278 S., 34,90 Euro, ISBN 978-3-86764-595-9<\/strong><\/p>\n<p><a href=\"https:\/\/www.amazon.de\/gp\/offer-listing\/3867645957\/ref=as_li_tl?ie=UTF8&amp;camp=1638&amp;creative=6742&amp;creativeASIN=3867645957&amp;linkCode=am2&amp;tag=wwwrmcommunic-21\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-810 size-full\" src=\"http:\/\/www.rm-communication.de\/wp-content\/uploads\/2016\/12\/Schu-mir..._200.jpg\" width=\"200\" height=\"310\" srcset=\"https:\/\/www.rm-communication.de\/wp-content\/uploads\/2016\/12\/Schu-mir..._200.jpg 200w, https:\/\/www.rm-communication.de\/wp-content\/uploads\/2016\/12\/Schu-mir..._200-194x300.jpg 194w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>Den Satzes d\u00fcrfte jeder kennen, den sich mit Kino besch\u00e4ftigt, obwohl er eigentlich nicht richtig \u00fcbersetzt ist. Er zeigt aber, welche Wirkung ein Dialog entfalten kann. Doch wozu Dialog beim Pr\u00e4sentieren? Pr\u00e4sentieren ist nicht mehr alleine auf PowerPoint und Co. beschr\u00e4nkt. Beispiel Virtual Reality. Die moderne Form der Unternehmenspr\u00e4sentation findet nicht mehr allein durch Vortr\u00e4ge, Messeauftritte oder Internet-Pr\u00e4senzen statt. Die Zukunft bietet noch mehr, eben Virtual Reality.<\/p>\n<p><!--more--><\/p>\n<p>Der erste TouchPoint mit der Marke, dem Produkt oder dem Unternehmen ist der wichtigste. Soll dies durch Virtual Reality erzeugt werden, kommt dem Storytelling die h\u00f6chste Bedeutung zu, denn der Immersionsgrad \u2013 die Erlebnisintensit\u00e4t \u2013 liegt bei etwa 80 %. Virtual Reality besteht haupts\u00e4chlich aus Bildern \u2013 fast, denn ein wichtiger Teil in einer (digitalen) Story muss auch erz\u00e4hlt werden, denn Bilder alleine reichen daf\u00fcr nicht. Im Film erledigt das der Dialog. Und deshalb lohnt es sich, \u00fcber den Tellerrand hinaus zu sehen, um zu lernen wie die Filmprofis so etwas machen. Und hierf\u00fcr ist dieses Buch ideal geeignet. Oliver Sch\u00fctte zeigt nach den Grundlagen die Aufgaben auf, die ein Dialog zu erf\u00fcllen hat, wie man ihn schreibt bzw. umschreibt und welche Komponenten er hat. Eine F\u00fclle von Beispielen verdeutlicht das Geschriebene. Es macht Spa\u00df zu lesen und regt an, den digitalen Geschichten eine professionelle Komponente einzuhauchen.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Sch\u00fctte, O., Konstanz 2016, UVK Verlagsgesellschaft mbH, 3. Aufl., 278 S., 34,90 Euro, ISBN 978-3-86764-595-9 Den Satzes d\u00fcrfte jeder kennen, <a class=\"mh-excerpt-more\" href=\"https:\/\/www.rm-communication.de\/home\/2016\/12\/10\/schau-mir-in-die-augen-kleines\/\" title=\"Schau mir in die Augen Kleines\">[Mehr &#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":3,"featured_media":1061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,33],"tags":[100,99,101],"class_list":{"0":"post-794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"category-empfehlenswerte-buecher","9":"tag-buchrezension","10":"tag-oliver-schuette","11":"tag-schau-mir-in-die-augen-kleines"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schau mir in die Augen Kleines - RM-Communication<\/title>\n<meta name=\"description\" content=\"Sch\u00fctte, O., Konstanz 2016, UVK Verlagsgesellschaft mbH, 3. 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