Blog Archives - RM-Communication

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Native Advertising – Manipulation oder Chance?

19. Mai 2017 Ralf Mrotzek

Werbungtreibende im Internet haben es besonders schwer wenn Ad-Blocker die Werbung ausschalten oder wenn durch Werbepenetranz Webseiten erst gar nicht [Mehr …]

Ein Lob auf das Passiv

7. Mai 2017 Ralf Mrotzek

In vielen Schreibratgebern steht geschrieben, dass die aktive Ausdrucksweise der passiven vorzuziehen ist. Aktive Sätze und Verben drücken Dynamik, Handlung [Mehr …]

Pressefreiheit unter Druck?

15. Januar 2017 Ralf Mrotzek

Bald ist es soweit. Der 45. amerikanische Präsident, Donald Trump, nimmt kommenden Freitag seine Geschäfte offiziell auf und irritiert die [Mehr …]

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