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Unsicherheit

18. Februar 2023

Wenn man Unsicherheit auffasst als Umweltumzustände, für die keine Eintrittswahrscheinlichkeiten bekannt sind, dann leben wir zurzeit in sehr unsicheren Zeiten. [Mehr ...]
Storyseller | Teil 1: Storybranding

8. März 2022

Storyselling – a new way of Marketing? Dass Marken Zeitanpassungen unterliegen, dürfte naheliegen und ist schon seit den 80er Jahren [Mehr ...]
Rhetorik & Kommunikation

8. Oktober 2021

Wenn ein Buch in der 18. Auflage erscheint, dann darf man davon ausgehen, dass es sich bewährt hat und angenommen [Mehr ...]
Virtuelle Meetings

21. April 2021

Corona macht es notwendig: Home Office ist angesagt, um wenigstens das Schlimmste mit einzubremsen helfen. Aber wenn die Menschen sich [Mehr ...]

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