Ralf Mrotzek, Author at RM-Communication

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Konsumentenverhalten

27. November 2013 Ralf Mrotzek

Kroeber-Riel, W., Gröppel-Klein, A., München 2013, Verlag Vahlen, 10. Aufl., 888 S., 49,80 Euro, ISBN 978-3-8006-4618-0 Es ist eine Binsenweisheit [Mehr …]

Präsentationstipp # 2: Mehr Bilder

16. November 2013 Ralf Mrotzek

In vielen Präsentationen werden noch zu wenig Bilder eingesetzt. Dabei lassen sich mit der geeigneten Wahl der Bilder Sachverhalte verdeutlichen [Mehr …]

Das große Handbuch der Kreativitätsmethoden

14. Oktober 2013 Ralf Mrotzek

Luther, M., Bonn 2013, managerSeminare Verlags GmbH, 423 S., 49,90 Euro, ISBN 978-3941965-47-8 Lassen Sie sich da etwas einfallen, lautet [Mehr …]

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