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20. August 2015 Ralf Mrotzek

Weller. R., Firnkes, M., Frechen 2015, mitp Verlag, 2. Aufl., 444 S., 24,99 Euro, ISBN 978-3-95845-022-6 Es ist doch ein [Mehr …]

Strategie und Technik der Markenführung

26. Oktober 2014 Ralf Mrotzek

Esch, F.-R., München 2014, Verlag Franz Vahlen, 8. Aufl., 790 S., 49,80 Euro, ISBN 978-3-8006-4856-6 Das Buch gilt seit langem [Mehr …]

Überzeugen wie Steve Jobs

20. Januar 2014 Ralf Mrotzek

Gallo, C., Ariston Verlag, 366 S., 18,99 Euro, ISBN 978-3-424-20044-7 Das Führungsverhalten von Steve Jobs mag umstritten gewesen sein, [Mehr …]

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