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Überzeugen wie Steve Jobs

20. Januar 2014 Ralf Mrotzek

Gallo, C., Ariston Verlag, 366 S., 18,99 Euro, ISBN 978-3-424-20044-7 Das Führungsverhalten von Steve Jobs mag umstritten gewesen sein, [Mehr …]

Nachhaltigkeit in Training und Beratung

12. Dezember 2013 Ralf Mrotzek

Keller, E., managerSeminare Verlags GmbH, 352 S., 49,90 Euro, ISBN 978-3-941965-60-7 Nachhaltigkeit sollte oberste Priorität in Training, in der Beratung [Mehr …]

Konsumentenverhalten

27. November 2013 Ralf Mrotzek

Kroeber-Riel, W., Gröppel-Klein, A., München 2013, Verlag Vahlen, 10. Aufl., 888 S., 49,80 Euro, ISBN 978-3-8006-4618-0 Es ist eine Binsenweisheit [Mehr …]

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